Rentefri.dk - Rebranding
Brief:
A Full rebrand of Rentefri.dk- Website, Logo, brand and tone of voice. Keep original “%” element.
Create trust with the customer and give them an easy guide through the buying process.
Originally rentefri.dk targeted the bargain hunter audience with low-price look and sale tone of voice.
The mission of the brand is to give the customer the opportunity to buy high-end electronic products over 10, 20 or 30 months completely without extra fees, charges and 100% interest free.
Explainer video
Delivery:
Full re-brand, illustrations & Motiongraphics, characters, logo, color palette, font.
I decided to move away from the bargain hunter audience by focussing less on the products and more on gaining trust with the customer. The premium products will sell themselves. Its the service that must be in focus.
I went for a more illustrative look with calming pastels, giving the customer a feeling of ease once on the site.
Each persona has things they want to, either do with their new products or even without. Giving the feeling of freedom, choice and options in their daily lives.
Logos and font
Characters
Personas to speak directly to the customers - see themselves in each scenario.
“Hvad er frihed for dig? Det er da at kunne leve dit liv fuldt ud uden at skulle gå på kompromis med alt det du gerne vil.”
Weblayout
With a predetermined grid, the main focus was to show concept, product groups, main USP’s and over all consistency.