Brief: A full redesign of Rentefri.dk. Logo, brand and tone of voice.
Originally rentefri.dk targeted the bargain hunter audience with low-price look and sale tone of voice.
I decided to move away from this by focussing less on the products and more on gaining trust with the customer.
The mission of the brand is to give the customer the opportunity to buy high-end electronic products over 10, 20 or 30 months completely without extra fees, charges and 100% interest free. This concept was hard to believe for the customer, so I decided to create these personas, which, by being able to pay off the products over time, then have freedom to do these things in their daily lives.
Hence the slogan: rentefri.dk - frihed til mere. (Freedom to do more)
I went for a more illustrative look with calming pastels, giving the customer a feeling of ease once on the site.
Each persona has things they want to, either do with their new products or even without. Giving the feeling of freedom, choice and options in their daily lives.
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